Center Japanese gaming firm Yalla Group has introduced a partnership with the Saudi Esports Federation.
The deal will see the corporate change into an official occasion companion for the Saudi eLeague 2026 season along with supporting the expansion of Saudi Arabia’s esports ecosystem.
Based on a press launch, Yalla Group will give attention to the league’s ladies’s tournaments to advertise inclusion, group improvement, and encourage extra ladies to compete in esports tournaments going down inside the Kingdom.
As well as, the group will launch a brand new expertise improvement initiative in collaboration with the Federation. The initiative goals to domesticate native esports expertise by means of a variety of coaching and mentorship programmes.
“This partnership marks an necessary step in our engagement with Saudi Arabia’s esports sector,” stated Saifi Ismail, President of Yalla Group. “By supporting each nationwide competitions and expertise improvement, we’re proud to contribute to the sustainable progress of the Kingdom’s gaming ecosystem.”
Based in 2016, Yalla Group is without doubt one of the Center East’s largest social networking and gaming firms. IT operates group chat platform Yalla and Yalla Ludo, a cellular app containing on-line variations of board video games.
Additional Progress of Saudi Esports Federation
In recent times, the Saudi Esports Federation has performed an integral position within the progress of the Kingdom’s esports ecosystem. In 2025, it opened the SEF Area, a devoted venue to host a variety of home competitions.
The identical month noticed the Federation companion with cellular battle royale title PUBG Cellular. By way of the deal, the title was built-in into the Saudi eLeague circuit, providing a pathway from grassroots to skilled esports.
By way of the event of native expertise and coaching initiatives, the collaboration between Yalla Group and the Saudi Esports Federation continues to ascertain sustainable pathways for these seeking to pursue a profession in esports and for these desirous to compete in high-profile regional competitions.
