Drinks model Volvic Juicy has turn out to be the newest sponsor of the 2025 Fortnite International Championship, going down this weekend on the LDLC Area in Lyon.
Introduced by match organiser BLAST, the sponsorship will see Volvic Juicy branding built-in into the official broadcast and thru stay occasion experiences.
In response to a launch, this consists of being featured throughout stream launches, countdown screens, participant interviews and end-of-stream segments. Monetary particulars of the deal haven’t been launched.
Followers attending the occasion, which BLAST has acknowledged is bought out, may even be capable to buy Volvic Juicy strawberry and cherry flavours contained in the venue.
Talking concerning the deal, James Brown, Business Director at BLAST, commented: “We’re thrilled to welcome Volvic Juicy as a associate for the Fortnite International Championship in Lyon. The International Championship represents the head of aggressive Fortnite, attracting among the finest Fortnite gamers from throughout the globe and tens of millions of followers watching on-line.”
Volvic’s Esports Historical past
Apparently, Volvic may even have a presence on the occasion by ‘bespoke social content material’, notably with FNCS rivals and native organisation Light Mates. On the finish of 2024, Light Mates secured a one-year cope with Volvic Juicy to collaborate on a spread of activations.
Volvic has been a sponsor of varied esports organisations all through the years. The drinks model has beforehand partnered with the likes of German esports organisation BIG, League of Legends’ EMEA Masters and even fellow French organisation Crew Vitality.
For the Fortnite International Championship, Volvic joins the likes of Blacklyte and ZOWIE as companions for its 2025 version. Furthermore, BLAST not too long ago revealed that Thomas Lyte will craft the trophy and medals for the season-ending occasion.
Set to start September sixth to seventh, 33 trios from internationally will drop into Lyon to compete for a share of its $2m (~£1.4m) prize pool. For followers who can’t attend the occasion, will probably be broadcast stay on Twitch and YouTube.
