NASDAQ-traded playing firm Esports Leisure Group (EEG) has expanded its esports betting model VIE.guess into Latin America by way of two new partnerships.
The marketing-focused agreements will see VIE.guess sponsor Peru-based esports organisation Notorious Gaming and LATAM-based Dota 2 competitors collection, Movistar Liga Professional Gaming.
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Bux Sayed, Head of Esports Betting for Esports Leisure Group, commented on the deal in a launch: “The thrilling partnership between Notorious Gaming and our VIE.guess model is an important first step in our enlargement into Latin America. Notorious is a well known and fashionable Peruvian based mostly esports crew with rosters in titles resembling Dota 2, CS:GO and Rainbow 6.
“Their Dota 2 crew has participated within the greatest esports occasions on supply, together with the coveted Worldwide twice. We’re thrilled to accomplice with them as they search to make it to the biggest stage as soon as once more.”
Movistar Liga Professional Gaming, which is produced by Reside Media Esports Leisure, commenced its eighth-season earlier this week. A few of the groups collaborating within the competitors embrace Infinity Esports, EgoBoys and Notorious Gaming.
Final week, EEG inked a multi-year sponsorship take care of Kraft Sports activities and Leisure to function its official esports event supplier. This information arrived on the heels of a number of different comparable agreements with US sports activities franchises and groups, together with the Baltimore Ravens, Philadelphia Eagles, and the LA Kings and Galaxy.
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Grant Johnson, CEO of Esports Leisure Group, added: “Our Malta license enabled us to pursue these nice alternatives, and we sit up for offering additional updates on expansions of VIE.guess transferring ahead. Latin America is a giant esports betting market. We’re excited to work with high companions like Notorious and Reside Media Esports Leisure to speed up the rollout of our VIE.guess model within the area.”
In February, the net playing firm submitted its gaming licence with the New Jersey Division of Gaming Enforcement (NJDGE). The license, which is anticipated to be accepted within the Q2 of 2021, will permit EEG to function and repair bettors within the Backyard State, together with by way of its esports-focused sportsbook VIE.guess.
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Esports Insider says: Esports Leisure Group has been a standard suspect within the information the final a number of months. The corporate is ramping up its efforts and prioritising partnerships with respected sports activities leagues and franchises, and losing little time increasing into as many key markets as rapidly as doable.
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