Veloce has obtained a serious funding from main know-how firm SEGG Media with the purpose to speed up enlargement inside the esports and motorsport sectors.
In response to an official launch, the funding is a part of a wider technique to place SEGG Media ‘as the house of immersive sports activities and next-generation media.’ The deal values Veloce at £40m.
Since its launch, Veloce has cemented its place as one of many largest racing and gaming media networks on this planet, attracting 750m month-to-month views throughout its platforms. Following the final fiscal 12 months, the corporate reported £12.8m in income.
“Velocie Media Group is uniquely positioned to interact a technology of digitally native sports activities followers,” stated Jack Clarke, Chief Technique Officer of Veloce Media Group.
“With SEGG Media’s assist, we’re properly positioned to scale our media and competitve operations whereas persevering with to innovate.”
The funding can be used to fund new initiatives, which incorporates Veloce’s acqusitions of Quadrant, a gaming and motorsport model based by Formulation One driver Lando Norris.
Veloce’s Continued Progress
Based in 2018, Veloce has expanded throughout digital and real-world motorsport. Alongside its sim racing efforts, the corporate additionally operates Veloce Racing, a racing workforce competing within the FIA Excessive H World Cup.
This isn’t the primary time Veloce has secured important funding. In July 2023, it secured $50m (~£37.2m) in a funding spherical led by GEM Digital Restricted which was used to scale and develop the corporate.
The corporate continues to function quite a lot of esports tasks throughout a number of sim racing disciplines. Veloce performs integral roles within the operations of its personal sim racing roster together with McLaren Shadow and the Mercedes AMG Petronas Esports workforce which compete within the F1 Sim Racing World Championship.
