German esports organisation Unicorns of Love has introduced that it’s providing as much as 11% of the corporate via a crowdfunding marketing campaign.
Utilising crowdfunding platform Crowdcube, early entry registration is open with the spherical anticipated to start out ‘within the coming days’.
On social media, the organisation said: “It began with 5 newbie gamers, a loopy identify, and even crazier picks. Immediately, Unicorns of Love stands on the sting of one thing larger than ever. Now, we’re taking the following step — along with you.
“For the primary time, we’re opening as much as the neighborhood and providing as much as 11% of the corporate to those that helped construct this journey. We wish you to personal an actual stake in our future.”
With the funding spherical but to formally open, there isn’t any indication of how a lot the corporate is estimated to boost right now.
What are Unicorns of Love?
Based in 2014, Unicorns of Love is primarily identified for its lengthy tenure in League of Legends. In its debut 12 months, the League of Legends workforce, which consisted of gamers comparable to Tristan ‘PowerOfEvil’ Schrage, Zdravets ‘Hylissang’ Galabov and Tamás ‘Vizicsacsi’ Kiss, secured promotion to the EU LCS (now LEC).
Unicorns of Love would repeatedly compete in Europe’s high league, ending second place twice within the EU LCS Spring 2015 and 2017 splits. Nevertheless, the organisation was not chosen as a franchise companion by Riot Video games when the LEC mannequin was shaped in 2019.
Since then, the organisation has repeatedly competed in League of Legends’ ecosystem via the LCL till 2021 and within the German scene. A few of its accolades throughout this time embody competing in three League of Legends World Championships by way of LCL qualification (2019, 2020, and 2021) in addition to profitable three Prime League splits (Summer season 2022, Spring 2023 and Summer season 2024).
Outdoors of League of Legends, Unicorns of Love additionally beforehand competed in Counter-Strike 2, Wild Rift, PUBG Cellular and VALORANT.
Crowdfunding in Epsorts
Notably, Unicorns of Love is just not the primary esports organisation to utilise Crowdcube to safe funding.
Again in 2020, UK-based esports organisation Fantic introduced that it was doing a crowd fairness marketing campaign with Crowdcube following its $10m (~£7.54m) funding spherical. After aiming to safe £1m, the organisation raised a complete of £1.7m via 3450 buyers
