OverActive Media, the parent company of Movistar KOI, has announced the launch of AI-powered localisation platform called ActiveVoices.
According to the company, the platform will allow esports teams, streamers and content creators to overcome language barriers and reach out to a broader audience online.
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Revealed at this year’s China Esports Conference in Shanghai, ActiveVoices provides translation, dubbing, and multi-platform publishing for YouTube, TikTok, Twitch, and Instagram. It covers multiple languages such as English, Spanish, Mandarin, Hindi, Indonesian, and Arabic.
In the announcement, Adam Adamou, Co-Founder and CEO of OverActive Media, said: “With one click, creators can authentically engage new audiences in Madrid, Riyadh, Shanghai and beyond, amplifying their original voices rather than manufacturing new ones.
“ActiveVoices ensures creators retain complete control of their content and identity while effortlessly unlocking global fanbases and revenue opportunities.”
ActiveVoices has also partnered with Aview to hone and support its AI voice and localisation technologies.
ActiveVoices Expands to OverActive Brands
The platform debuts with KOI Voices, a pilot programme being offered to Movistar KOI and Toronto Ultra, teams owned by OverActive Media.
There will be a limited number of early access opportunities at first, with invites rolling out in the near future. Once the pilot ends, ActiveVoices will officially launch as a commercial SaaS product, available for esports teams to use.
Adamou added: “By combining high-margin SaaS revenue with our owned distribution and creator network, we’re building scalable digital infrastructure that transforms our audience reach into long-term commercial value.”
OverActive Media is an entertainment company that runs professional esports teams that compete in titles such as Call of Duty, League of Legends and others. It also works to create content, partner with brands, and host events such as the Call of Duty League Championship Weekend
It’s most well-known for establishing Movistar KOI, a merger between KOI, Movistar Riders and MAD Lions back in January 2024. The organisation has been making strides in the competitive landscape, such as winning LEC Spring 2025.
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