OverActive Media, the mother or father firm of Movistar KOI and Toronto KOI, has prolonged its present partnership with telecommunications firm Bell.
Because of the extension, the corporate will stay the corporate’s unique telecommunications sponsor for its Canadianopperations.
Based on a launch, Bell will retain its place as a founding accomplice of the corporate, alongside securing the naming rights to the Bell Fiber Zone, a state-of-the-art esports facility inside OverActive Media’s headquarters in Toronto.
Whereas monetary particulars of the deal weren’t disclosed, Bell will proceed to sponsor OverActive Media and its esports groups till the tip of 2027.
“Bell has been with us since day one, and this extension displays the energy of our partnership in Canada,” mentioned Adam Adamou, CEO of OverActive Media.
“Their assist and know-how have helped us elevate our aggressive and content material capabilities whereas increasing the attain of our fan experiences nationwide.”
With Bell renewing its partnership, OverActive Media has a complete of 14 companions on its roster. It joins the likes of Movistar, Razer, and {hardware} model AMD, in assist of its esports divisions.
Progress For OverActive Media
The Bell partnership renewal comes at a time of development for OverActive Media.
In August, the corporate’s monetary outcomes for Q2 2025 reported a 26% income improve along with a gross revenue of CAD$4m (~£2.1m).
Exterior of its development, the corporate has turn out to be the newest Name of Obligation League (CDL) franchise proprietor to rebrand. Forward of the Name of Obligation: Black Ops 7 season, Toronto Extremely rebranded to Toronto KOI.
Bell renewing its partnership with OverActive Media is a optimistic signal for a corporation that’s persevering with to cement its place as considered one of Canada’s largest esports firms, fielding rosters throughout a number of high-profile titles.
