North American esports organisation NRG has expanded its partnership with gaming {hardware} model ASUS Republic of Avid gamers (ROG).
In keeping with a launch, the enlargement of the partnership will see NRG’s esports gamers be geared up with a variety of ASUS ROG merchandise, together with gaming laptops, desktop PCs, and handheld units. The merchandise can be utilized by gamers to compete and practise for esports tournaments.
Along with new peripherals, the brand new {hardware} will even function throughout the organisation’s content material sequence, dwell streams, and activations involving its content material creators.
“ASUS has been an unbelievable associate through the years, and this enlargement is a pure subsequent step,” mentioned Brandon Totora, Head of Gross sales and Partnerships at NRG.
“By integrating ROG’s world-class laptops and desktops into our ecosystem, we’re making certain our gamers are geared up with the perfect instruments doable, not simply to compete, however to dominate.”
NRG and ASUS first partnered in March 2023 in an analogous deal, seeing its gamers and content material creators geared up with the most recent {hardware} to make use of for observe and competitors.
ASUS additionally continues to cement its place as one of many outstanding peripheral manufacturers throughout the esports business. In Could, it named French Counter-Strike 2 (CS2) participant Mathieu ‘ZywOo’ Herbaut as a model ambassador.
Who Are NRG’s Companions?
NRG has a complete of seven companions in its portfolio. Alongside ASUS ROG, the likes of web service supplier Spectrum, Rockstar Vitality, and the Military Nationwide Guard proceed to lend its help throughout a variety of initiatives targeted on partaking its fan base.
Outdoors of peripherals, NRG joined forces with Theta Labs to launch Volt, an AI-powered chatbot which utilises official match knowledge from esports occasions as a software to enhance fan engagement.
Most lately, the organisation secured a take care of gaming chair producer AndaSeat, collaborating to launch a limited-edition, co-branded chair designed by its members.
