Nintendo of America’s President and Chief Working Officer (COO) Doug Bowser has introduced that he might be retiring on December thirty first, 2025.
Devon Pritchard will take his place as the brand new President on January 1st, 2026, changing into the primary lady to carry this function.
Bowser mentioned: “It has been an honour to contribute to this unimaginable firm and produce our beloved characters and worlds to followers by means of our video video games, theme parks, and film experiences.
“I prolong my finest needs to Devon Pritchard as she leads Nintendo of America ahead, and I thank all of you to your ardour and help of Nintendo, and you’ll rely on me to stay a Nintendo fan!”
Bowser retires six years after first taking on the function in 2019, succeeding his predecessor, Reginald ‘Reggie‘ Fils-Aimé. He first made his look throughout E3 2019, introducing himself alongside the equally named Mario villain. Throughout his tenure, he oversaw the discharge of the Nintendo Swap 2, which grew to become one of many firm’s fastest-selling consoles to this point.
What lies in retailer for the soon-to-be-retired COO stays to be seen, nevertheless, on LinkedIn he shared the way it’s not ‘sport over’ for him but, however slightly an opportunity to ‘degree up.’
Management Shake-Ups at Nintendo of America
Devon Pritchard, at the moment the Government Vice President of Income, Advertising, and Shopper Expertise, will change into the brand new President of Nintendo of America beginning subsequent yr.
In a submit on LinkedIn, Pritchard mentioned: “Congratulations on an unimaginable profession, Doug! You’ve been a implausible chief, and it’s an honour to construct on the muse you’ve established right here at Nintendo. On behalf of all the Nintendo of America group, thanks for the whole lot. Wishing you a well-deserved and completely satisfied retirement!”
Nintendo of America may also bear a management change as Satoru Shibata joins as its Chief Government Officer, efficient November sixteenth, 2025. He’ll proceed his roles as Nintendo’s Managing Government Officer and Company Director, and stays a member of the board.
