NASCAR and leisure firm Evening have introduced the launch of the NASCAR 25 Creator Sequence.
Eight streamers will compete within the sim racing sequence for a share of its $100,000 (~£75,638) prize pool.
TimTheTatman, CouRageJD, YourRAGE, Emiru, ExtraEmily, Agent00, RayAsianBoy, and StableRonaldo are all participating within the initiative, which begins on October twenty ninth, 2025, with the primary race.
Utilizing the NASCAR 25 title developed by iRacing Studios, the eight streamers will take part throughout 4 occasions going down from October to February. For the primary occasion, NASCAR driver and common Twitch streamer Carson Hocevar will participate as a visitor driver.
Along with the $100,000 prize pool, the Creator Sequence can have a further $20,000 (~£15,126) for efficiency bonuses.
“The NASCAR 25 Creator Sequence is about connecting the subsequent era of followers to the game by way of the voices and personalities they already love on-line,” mentioned Nick Rend, Vice President of Interactive and Rising Platforms at NASCAR.
“By bringing collectively top-tier gaming expertise with NASCAR’s high-speed motion, we’re creating an leisure platform not like the rest in motorsports.”
NASCAR’s Continued Progress
The launch of the Creator Sequence comes after NASCAR revealed that its gaming and esports initiatives have recorded vital development over the previous 12 months.
The eNASCAR Coca-Cola iRacing Sequence recorded a 35% year-on-year viewership enhance, whereas the motorsport sequence’ Twitch channel noticed a 30% enhance in comparison with 2024.
NASCAR is among the hottest motorsport classes in North America. With the sequence planning to execute over 100 social activations all through the Creator Sequence, the expansion of its gaming and esports initiatives is anticipated to proceed for the rest of 2025.
