The Rocket League Championship Sequence (RLCS) has introduced a partnership with French tyre producer Michelin.
On account of the deal, the producer’s branding will seem inside the automotive soccer title and throughout esports broadcasts going down all through the 2026 season.
The collaboration between the 2 events was introduced earlier than the RLCS Boston Main kicked off on February nineteenth. The primary area occasion of this yr’s RLCS season options 16 of the world’s greatest Rocket League groups competing for a $354,000 (~£263,251) prize pool and RLCS Factors.
Michelin is understood for manufacturing tyres throughout a spread of industries, together with cars, bicycles, and plane. The deal isn’t the primary time the producer has launched into an esports initiative. In 2025, it joined forces with iRacing and the Digital Competitors Organisation (VCO) for the IMSA Esports World Championship.
For 2026, the RLCS has retained a number of companions for this yr’s season. In January, the championship renewed its partnership with automotive insurance coverage agency Progressive Insurance coverage. The renewal sees Progressive proceed its position because the official presenting companion for Rocket League’s esports circuit.
Earlier this month, BLAST secured a partnership with Meet Boston to behave because the Boston Main’s official vacation spot companion, with its emblem that includes throughout printed backgrounds and sponsored areas all through the Agganis Enviornment.
Continued Progress For The RLCS
The RLCS continues to cement itself as one of the well-liked esports titles on the planet, as new manufacturers be part of forces with the circuit for the upcoming season. Along with new model partnerships, a number of high-profile organisations have expanded into the automotive soccer title.
Forward of the Boston Main, TSM and Virtus.professional acquired top-performing rosters from the APAC and North America areas, respectively.
With Michelin’s affiliation with automotive tyres and the character of Rocket League, the partnership is a logical step for the producer to develop its presence inside the esports business.
