PUBG Cell has introduced its newest in-game collaboration, this time with British automotive producer Lotus.
Beginning right now and till November 4th, gamers will be capable to utilise two of Lotus’ newest fashions, the Lotus Emira and the electrical Lotus Emeya, within the sport. Every will include authentic designs and two distinctive colors, along with unique in-game collaboration skins and equipment.
In keeping with a launch, the autos might be geared up with the Blackwasp and Stormrush Spoiler Attachment, the Spider Attachment, or seasonal Pumpkin Attachment, in addition to utilizing a Lotus-branded Parachute.
This marks the primary time Lotus has entered a partnership throughout the gaming business. Based in England in 1948 by Colin Chapman, the corporate is at present owned by Chinese language multinational Geely, which additionally owns different automotive manufacturers similar to Volvo, Polestar, Zeekr, and Lynk & Co.
PUBG Cell Explores Automotive-focused Partnerships
For sport writer KRAFTON, partnering with a automobile model shouldn’t be one thing new. PUBG Cell’s creators have beforehand labored with a number of different producers, together with Maserati, Bentley Motors, Shelby, McLaren Racing, Bugatti, and Tesla, amongst others.
The newest automotive partnership earlier than Lotus’ was with luxurious automaker Porsche, that includes 5 fashions from the model’s product line, and likewise marking the model’s first partnership within the gaming house. PUBG additionally beforehand labored with Italian motorcycle maker Ducati to deliver a brand new look to the sport’s two-wheelers.
PUBG Partnerships Prolong to Different Industries
Earlier this month, the Battle Royale sport introduced a serious collaboration with world Ok-pop artist G-DRAGON, that includes particular in-game content material and offline fan occasions.
Outdoors of the music world, KRAFTON has had earlier collaborations with American Tourister, Spider-Man, Jujutsu Kaisen, and Liverpool FC.
