League of Legends Champions Korea (LCK) has signed a sponsorship take care of Dunamu, the operator of the cryptocurrency alternate Upbit, for the 2025 season.
In line with a launch, Upbit will launch numerous promotional actions and occasions via the top of the yr, together with advert placements in stadiums and reside broadcast screens for the rest of the LCK season.
Through the LCK finals, Upbit will even function fan pageant cubicles. Monetary phrases of the partnership weren’t disclosed.
Moreover, the corporate will present unique tickets for Upbit members, host backstage excursions and viewing events, and roll out fan reward programmes that includes in-game gadgets and limited-edition merchandise.
With the most recent sponsor, the LCK now includes a complete of 16 companions, together with the likes of Logitech, Purple Bull, Woori Financial institution, OP.GG, SOOP, and INSPIRE, amongst others.
League of Legends welcomes one other web3 accomplice
This isn’t the primary time League of Legends esports has partnered with a crypto alternate this season. Earlier this yr, Riot Video games signed a multi-year take care of Coinbase, changing into a accomplice for all League of Legends and VALORANT world occasions.
Over the previous years, the esports sector has usually considered web3 companions cautiously after earlier high-profile incidents that affected a number of stakeholders, comparable to North American crew TSM with the now-defunct FTX alternate.
Much like the Coinbase deal, which options model integration and activations across the competitors, the partnership between the LCK and Upbit doesn’t embody using cryptocurrency or blockchain options inside the esport itself.
All Eyes on the LCK Season Finals
With the common season formally over, the LCK is presently gearing up for the Season Finals, which can decide the 4 groups representing the area at Worlds 2025.
At the moment, Nongshim RedForce, Dplus KIA, OK BRION, and BNK FearX are competing for the final two spots within the Season Playoffs, becoming a member of T1, Hanwha Life Esports, Gen.G, and KT Rolster within the prime six.
