Korean esports organisation BRION Esports has unveiled its new naming sponsor, logistics firm Hanjin Co. Ltd.
The crew will compete below the title ‘Hanjin BRION’ within the upcoming 2026 LCK season. Monetary phrases of the partnership weren’t disclosed.
In accordance with a report by Korean media Maeil Enterprise Newspaper, the brand new partnership will see BRION characteristic Hanjin’s branding on the crew uniforms, stadium installations, in addition to on-line and offline content material.
Moreover, the 2 firms will host fan meets and different promotional actions, use Hanjin’s world community and logistics advertising and marketing belongings, and plan to carry an official sponsorship signing ceremony inside this month.
Hanjin joins BRION’s portfolio of companions, which incorporates streaming platform CHZZK, clothes manufacturers hummel and GOALSTUDIO, and remittance service Utransfer, amongst others.
BRION Welcomes a New Conglomeration
Based in 1945 and headquartered in Seoul, Hanjin is a number one built-in freight and logistics supplier with a nationwide community in Korea. The corporate additionally has a world footprint by supporting key industrial and retail sectors.
The logistics firm is a part of the Hanjin Group, certainly one of South Korea’s largest conglomerates, which additionally owns firms within the aviation, actual property, and journey sectors.
All through the previous years, the LCK has welcomed a number of main enterprise teams from non-endemic industries, trying to leverage esports’ recognition in South Korea and throughout the globe. Hanwha Life Esports is owned by the omonimous insurance coverage firm, whereas meals and beverage model Nongshim acquired Group Dynamics in 2020 to change into Nongshim RedForce.
The brand new Hanjin BRION branding is ready to make its first look when the brand new 2026 season kicks off on January 14th with the beginning of the LCK Cup. The kickoff event will resolve the 2 Korean representatives on the first worldwide event of the aggressive season, First Stand.
