iRacing has introduced a multi-year knowledge partnership with British automotive engineering firm Cosworth.
The deal will see the corporate turn into the official knowledge evaluation accomplice of the sim racing platform, which homes over 350,000 lively customers the world over.
As a part of the deal, iRacing will launch a spread of branded sim racing sequence inside its ecosystem along with giving sim racers entry to Pi Toolbox, Cosworth’s world-renowned software program, which analyses telemetry knowledge recorded throughout a race.
The software program was initially developed for real-world motorsport, offering drivers detailed comparability of inputs, lap time, and automobile behaviour in actual time.
“That is greater than only a partnership – it’s a efficiency ecosystem,” stated Tom Brown, Head of Product and Options at Cosworth. “From grassroots esports to professional-level simulation, we’re delivering instruments that don’t simply replicate the real-world expertise.
“This collaboration allows us to supply the final word platform for efficiency evaluation, coaching, and growth, supporting each right now’s racers and the following technology of drivers and engineers.”
Along with integrating into the primary iRacing platform, Cosworth’s branding will seem throughout different titles, together with iRacing Arcade and the licensed NASCAR and IndyCar titles.
iRacing Arcade will characteristic a co-branded racing sequence, described as “the final word reward tier” throughout the title, set to launch within the second half of 2026.
iRacing In 2025
Lately, iRacing has continued to safe a number of partnerships with real-world motorsport stakeholders.
In June, the platform and the Skip Barber Racing College returned to host this yr’s version of the Skip Barber System iRacing Collection, the place sim racers compete for the chance to earn a seat within the real-world Skip Barber Race Collection in 2026.
Elsewhere, the platform has joined forces with EuroNASCAR in a deal that can see automobiles from the sequence built-in into the iRacing ecosystem.
