Chinese language esports organisation Invictus Gaming (iG) has introduced a partnership with dairy model Jule (菊乐).
Despite the fact that monetary phrases and length of the deal weren’t disclosed, the partnership will see Jule’s emblem featured on the correct shoulder of the staff’s jersey and jackets.
Along with this, the collaboration may even embody the launch of branded merchandise that includes iG’s esports gamers, together with a restricted version flavour.
The Chengdu-based dairy model is the most recent to affix iG’s partnership portfolio, which already consists of the likes of gaming chair model TGIF, web café chain WangYu (网鱼), and streaming platform Huya.
With the Grand Ultimate happening on the Chengdu Dong’an Lake Sports activities Park Area on November ninth, with a complete capability of over 18,000 seats, the sponsorship might be an excellent alternative for Jule to have interaction with the League of Legends esports group whereas additionally capitalising on one of the vital influential groups within the Chinese language aggressive scene.
iG counts on the presence of star gamers similar to Kang ‘TheShy’ Seung-lok and Music ‘Rookie’ Eui-jin, who returned to the organisation this 12 months after successful the World Championship again in 2018.
Invictus Gaming goes all-in on League of Legends
After saying a restructuring on the finish of 2024, which noticed Huya and multi-channel community Younger Sports activities becoming a member of as shareholders, Invictus Gaming is at present closely centered on its League of Legends staff. The organisation beforehand fielded rosters in Dota 2, StarCraft II, and Overwatch, amongst others, however all have disbanded over time.
Earlier this 12 months, iG additionally introduced a Cell Legends roster to compete within the newly shaped home league. Nevertheless, the staff was unable to qualify for the Mid-Season Cup, ending within the backside 4 within the Chinese language qualifier.
