Hyundai AutoEver, an affiliate of South Korean automotive marque Hyundai, has hosted an in-house esports occasion for its workers.
The AutoEver Rock Pageant noticed workers compete throughout a spread of titles, together with League of Legends and StarCraft II.
Based on a launch, roughly 650 workers took half within the AutoEver Rock Pageant, with 30 incomes a spot within the finals. The occasion’s finals have been broadcast stay on YouTube and noticed skilled esports commentators overseeing the motion.
The occasion is designed to encourage communication amongst workers alongside ‘enhancing the worker expertise’. Along with improved communication, the occasion goals to make use of gaming as a device, enabling workers to work together with one another via gaming.
“The AutoEver Music Pageant is a part of an worker expertise enchancment program that gives alternatives for wholesome communication amongst workers and strengthens collaboration,” stated a Hyundai AutoEver consultant. “We’ll proceed to function numerous communication channels that contribute to the event of our company tradition.”
Outdoors of its company initiatives, Hyundai continues to make use of esports as an engagement device. In 2024, the marque hosted the Hyundai N Digital Cup, a sim racing occasion open to members throughout Europe, China, South Korea, and the US.
Esports in South Korea
Elsewhere, organisations proceed to increase their operations within the nation. In June, Gen.G opened a public gaming venue in Seoul, turning into the first-ever PC gaming cafe operated by an esports organisation.
