Korean esports organisation Hanwha Life Esports (HLE) has introduced a partnership with Naver streaming platform CHZZK.
The collaboration contains unique content material and IP-based collaborations with the League of Legends crew to bolster the general fan expertise.
With the signing of HLE, all 10 LCK groups have formally signed with a streaming platform companion. The LCK Cup 2025 champions can be becoming a member of Nongshim Redforce and Hanjin BRION underneath the CHZZK banner, whereas SOOP has closed out offers with the remaining seven groups, together with T1, Gen.G, and KT Rolster.
Launched in April 2024, Naver’s CHZZK has been searching for to seize a major share of the person base within the gaming and esports segments whereas in competitors with SOOP, beforehand generally known as AfreecaTV.
In keeping with knowledge collected from Stream Charts, CHZZK reached an all-time peak of 779,677 viewers on the platform on November ninth, 2025, the day of the grand remaining between T1 and KT Rolster at Worlds 2025. During the last seven days, the common of concurrent viewers is round 131,000 folks.
“Via our collaboration with Hanwha Life Esports, Naver will talk extra intently with esports followers and create an ecosystem the place content material and group develop collectively past streaming,” stated Joo Kun-beom, Naver’s Sports activities & Leisure Service Chief.
“We’ll proceed to strengthen Chzzk’s aggressive edge in esports via numerous partnerships.”
