FaZe Clan, underneath guardian firm GameSquare Holdings, has considerably expanded its sponsorship settlement with Crypto and NFT On line casino Rollbit.
The brand new phrases transfer Rollbit’s brand to the distinguished centre patch place on FaZe Clan’s esports jerseys. In keeping with a launch, the multi-year deal has elevated annual income considerably from $1.75m (~£1.40m) to $3.25m (~£2.60m).
The enlargement, the third for the reason that partnership started in 2024, is alleged to deepen Rollbit’s backing of FaZe’s Counter-Strike roster, whereas remaining targeted on audiences outdoors the US.
“This settlement underscores the power of FaZe Clan Esports because the world’s main esports model and the worth of GameSquare’s distinctive platform that brings collectively esports, media, and Web3,” said Justin Kenna, CEO of GameSquare.
“By deepening our relationship with Rollbit, we’re including one other record-setting partnership that enhances profitability and validates our technique to construct sustainable, high-growth companies on the intersection of tradition and know-how.”
GameSquare’s Web3 Technique Continues
FaZe first partnered with Rollbit in January 2024 by way of a multi-million-dollar settlement, a deal thought to be one of many largest in esports. The partnership has since expanded consistent with FaZe Clan’s integration into GameSquare after the organisation’s March 2024 merger.
GameSquare’s newest transfer aligns with its Web3 development technique, which generated greater than $8m (£6.5m) in new annual income in Q3 2025.
Executives body these partnerships as proof of rising demand for creator-led, on-chain programmes that minimize throughout esports, media, and youth tradition.
For Rollbit, based in 2020 on Ethereum, the partnership builds on a rising sports activities and leisure portfolio, whereas FaZe’s upgraded placement underscores the staff’s business pull throughout tournaments and broadcasts.
