Turkish sports activities organisation Galatasaray has signed a brand new sponsorship settlement with PUBG Cell, increasing its industrial footprint inside cellular esports.
The partnership was confirmed forward of a signing ceremony scheduled to happen on January 14th at Ali Sami Yen Sports activities Complicated Rams Park, the membership’s residence venue in Istanbul.
In accordance with the announcement, the ceremony will likely be attended by Niyazi Yelkencioğlu, Vice President of Galatasaray Sports activities Membership, and Can Gürsu, PUBG Cell Nation Supervisor for Turkey. The occasion will embrace speeches from each representatives, adopted by the formal signing and a media Q&A session.
PUBG Cell, developed by Tencent-owned Lightspeed Studios, launched globally in 2018 and has since change into one of many most-played cellular titles on this planet, with a big aggressive ecosystem throughout a number of areas. The sport has maintained a powerful presence in Turkey, each when it comes to playerbase and esports viewership.
Galatasaray in Esports
Whereas greatest recognized internationally for its soccer success, Galatasaray has steadily invested in esports over the previous few years. The organisation has fielded groups throughout a variety of titles, together with League of Legends, VALORANT, Counter-Strike, Free Fireplace and PUBG Cell, reflecting a method that spans each PC and cellular esports.
The PUBG Cell sponsorship aligns with Galatasaray’s broader multi-division construction, which already covers conventional sports activities comparable to basketball and volleyball alongside newer aggressive disciplines like esports and chess. Cell titles, particularly, have performed an more and more vital position within the membership’s digital technique because of their accessibility and recognition amongst youthful audiences.
Neither celebration disclosed monetary particulars or the complete scope of the settlement on the time of writing. Nonetheless, sponsorships between conventional sports activities golf equipment and cellular sport publishers have change into extra frequent, particularly in markets the place cellular esports command massive viewership numbers.
