South Korean esports organisation DN FREECS has rebranded to DN SOOPers forward of the 2026 esports season.
The announcement aligns the organisation’s League of Legends groups with the branding of dwell streaming platform SOOP, which lately rebranded from AfreecaTV.
Unveiled on December twenty second, 2025, the rebrand goals to consolidate the organisation’s identification right into a singular model impressed by its homeowners. Alongside a brand new identify, SOOPers additionally revealed a brand new brand that’s a slight alteration of the brand beforehand used whereas the organisation was competing below the Freecs identify.
Along with a brand new identify and brand, DN SOOPers plans on launching a brand new vary of esports jerseys and merchandise early subsequent 12 months.
DN SOOPers is a staple of the Korean League of Legends esports scene. In 2019, the organisation gained the KeSPA Cup, beating SANDBOX Gaming within the Grand Last. Six years later, it completed in sixth place in 2025’s KeSPA Cup, failing to win any of its two group stage matches.
Alongside the primary SOOPers roster, the organisation additionally fields a Challengers group and an Academy roster, which all characteristic the brand new moniker for the 2026 season.
DN SOOPers In 2025
Though DN SOOPers is primarily related to its League of Legends operations, the organisation additionally competes in a variety of different titles, together with Tekken 8. In August, Lim ‘Ulsan‘ Soo-hoon gained the Esports World Cup. Notably, three SOOPers gamers featured within the high eight, demonstrating the energy of its preventing recreation roster.
Elsewhere, the organisation secured victory on the PUBG Gamers Masters Invitational, the ultimate third-person perspective (TPP) occasion of the 12 months. For 2026, the battle royale title is committing to a full change to TPP, intending to enhance the viewing expertise.
Whereas esports organisations are not any strangers to rebranding to replicate sponsorship offers, the rebranding to SOOPers has sparked debate amongst followers.
