Disney+ has given extra particulars on their plans for this 12 months’s KeSPA Cup.
Disney+ will act because the unique international livestream broadcaster for the 2025 League of Legends KeSPA Cup, with the corporate outlining an in depth content material and fan engagement plan across the occasion, as first reported by Korean media retailers.
The short-form home League of Legends competitors, organised by the Korea e-Sports activities Affiliation (KeSPA), will run from December sixth–14th, serving as a part of the choice pathway for South Korea’s nationwide esports workforce forward of the 2026 Aichi–Nagoya Asian Video games.
A complete of 14 groups will function, together with all 10 League of Legends Champions Korea (LCK) organisations, all-star squads from Vietnam and Japan, and North American groups Cloud9 and Crew Liquid.
The occasion is anticipated to showcase a Vietnamese roster led by head coach Lê ‘SofM’ Quang Duy, alongside Japanese mid laner Norifumi ‘Recap’ Yamazaki and a number of other returning veterans.
Disney-style Manufacturing and Fan Campaigns
Alongside securing unique rights, Disney+ is planning a spread of broadcast and fan-facing activations designed to distinguish the KeSPA Cup from a typical LoL match stream.
Throughout stay matches, the corporate will incorporate Disney-branded set dressing and themed props on-air, in addition to further visible components designed to tie the competitors into the broader Disney leisure ecosystem. The intention is to current the KeSPA Cup as a made-for-streaming present as a lot as a conventional esports broadcast.
On Disney+ Korea’s social channels, pre-produced content material — together with workforce greeting movies — is ready to roll out within the build-up to the match. As soon as play begins, this might be adopted by a gradual launch of highlights, participant interviews and different short-form items to maintain the occasion current in feeds between matchdays.
Disney+ and KeSPA may even run coordinated on-line and offline promotions. These embody ‘watch verification’ initiatives, the place followers can show they’ve tuned into the matches, in addition to campaigns constructed round fan prediction or ‘expectation’ feedback. Prizes are anticipated to vary from Disney+ subscription vouchers to tickets for the offline stage of the occasion at Sangam SOOP Coliseum.
KeSPA Partnership
The KeSPA Cup broadcast is the primary main output from an unique rights settlement signed earlier this 12 months between Walt Disney Firm Korea and KeSPA. The deal covers each the 2025 KeSPA Cup and content material linked to Korea’s nationwide esports workforce for the 2026 Asian Video games.
Past the KeSPA Cup, Disney+ is anticipated to hold the nationwide workforce’s official send-off ceremony in addition to analysis and pleasant matches within the lead-up to Aichi–Nagoya 2026.
Choi Yeon-woo, Head of Native Content material at Walt Disney Firm Korea, mentioned the collaboration is meant to construct a shared viewing second fairly than merely add one other title to {the catalogue}: “With this esports stay broadcast, our objective goes past easy viewership — we need to supply customers a ‘shared expertise.’”
