North American esports organisation Dignitas has joined forces with comfort retailer chain ExtraMile, collaborating on a highway journey marketing campaign involving the organisation’s Fortnite content material creators.
Introduced on January twenty third, 2026, the collaboration sees Dignitas content material creators embark on a roadtrip from Phoenix, Arizona, to Los Angeles, California, stopping at ExtraMile areas alongside the route.
The highway journey will doc the creators producing a spread of every day content material, together with collaborating in activations at choose ExtraMile shops in Flagstaff, Arizona, Zion Nationwide Park and Las Vegas, Nevada.
“We’re excited to work with ExtraMile to convey followers unforgettable, community-first experiences,” stated Jake Clements, VP of Partnerships at Dignitas. “The deal with buyer expertise aligns so nicely with our initiatives of offering premier gaming alternatives to our followers.”
The journey ends on the Riot Video games Enviornment for the opening weekend of the League of Legends Championship Sequence (LCS), the place Digintas and ExtraMile will host a fan tailgate outdoors of the sector that includes a meet-and-greet with the organisation’s gamers.
Following the highway journey, the content material creators will host a Twitch stream to point out the ultimate video, offering followers perception into the creation course of.
Dignitas In 2026
The beginning of the 2026 season has already confirmed turbulent earlier than Dignitas begins its LCS marketing campaign. Forward of the opening weekend, the organisation has unveiled David ‘Mobility Rigley and Brindon ‘Breezy’ Keesey as short-term substitutes. The substitutes come after Ian Victor ‘FBI‘ Huand and Lee ‘igNar‘ Dong-geun encountered visa points.
Dignitas is considered one of eight groups competing within the LCS 2026 Lock-In occasion. The organisation begins its Swiss stage with a match in opposition to LYON on January twenty fifth.
The collaboration with ExtraMile continues to mix esports content material with bodily fan experiences at high-profile occasions. For the comfort retailer chain, becoming a member of forces with Dignitas is a chance to interact with avid gamers and esports followers from throughout the USA.
