FOOTLAB World has chosen Santa Ana in Orange County, California, as the placement for its first facility in the US.
Owned by worldwide soccer figures Cristiano Ronaldo (CR7) and Rui Costa, alongside 7EGEND, the venture is described because the world’s first AI-powered soccer efficiency and leisure franchise. Its growth is supported by a partnership with Stake Buyers, with plans to change into the most important FOOTLAB facility worldwide.
That is FOOTLAB’s fourth venue with services additionally positioned in Almaty (Kazakhstan), Dubai and Lisbon.
FOOTLAB’s Excessive-Tech Venue Units a 2026 Grand Opening Date.
The Orange County web site is conceived to mix superior efficiency expertise with a complete neighborhood mannequin.
For starters, it’s going to make use of proprietary AI programs, permitting gamers of all ability ranges to coach, compete, and observe real-time efficiency metrics.
The ability will function indoor and out of doors pitches, in addition to multiplayer and particular person coaching stations.
The hub additionally goals to bridge the hole between bodily soccer and esports, making this built-in ecosystem accessible to all.
Cristiano Ronaldo’s involvement within the digital sports activities sector is additional evidenced by his separate £32m funding in UFL, a free-to-play online game that has additionally concerned itself in esports.
Paulo Almeida, FOOTLAB’s COO, described the launch as a defining second within the model’s international enlargement: “Orange County stands out as the proper stage, with its ardour for sport and numerous neighborhood. We’re creating an expertise not like something the US has seen earlier than.”
Past coaching, FOOTLAB Orange County will host international tournaments, occasions, and model activations, positioning itself as a hub for sports activities and way of life experiences.
