The Apex Legends World Sequence (ALGS) has unveiled an in depth slate of recent and returning companions for the ALGS 12 months 5 Championship, the season-ending esports occasion for Apex Legends.
Among the many companions are power drink model Crimson Bull, peripherals model Razer, and app retailer Google Play.
A complete of 12 companions will assist the ALGS 12 months 5 Championship happening in Sapporo, Japan, from January fifteenth to 18th, 2026. Crimson Bull will act because the occasion’s official power associate and can host a variety of in-person activations, together with a photograph sales space and bar.
Razer is the occasion’s official chair associate, supplying its Iskur V2 NewGen chair throughout the primary stage and fan zones. Along with supplying the occasion with chairs, the model will host an on-site sales space that includes product demonstrations and alternatives to satisfy Razer ambassadors.
“The ALGS 12 months 5 Championship is a big collaboration between our gamers, viewers, and, after all, our valued companions,” mentioned Monica Dinsmore, Head of Esports at EA.
“The variety of world and native companions concerned with this occasion is a superb instance of the influence internet hosting an ALGS occasion has, offering numerous alternatives not solely to native Sapporo companies but additionally to a few of gaming’s greatest manufacturers.”
Alongside world companions, the ALGS 12 months 5 Championship has joined forces with a number of Japanese companies. Trend model BEAMS has launched a restricted merchandise assortment accessible completely on the venue. In the meantime, macaron store Macaron et Chocolate has crafted Apex Legends-themed present containers for followers in attendance.
ALGS In 2026
With its fifth yr coming to an finish, the ALGS has cemented itself as one of many largest battle royale esports circuits on the earth.
Along with the 12 months 5 Championship attracting a number of companions, some organisations fielding rosters on the occasion have additionally introduced some fascinating collaborations.
