Swiss esports organisation Crew BDS has appointed a brand new CEO and plans to endure a signfiant rebranding.
“This appointment is a singular alternative,” mentioned the newly-appointed CEO.
“The organisation has established itself as a central pressure in European esports, and I’m honoured to assist write the subsequent chapter of this journey with ardour and objective, each in sport and in society.”
Along with a brand new CEO, the organisation revealed plans to open a gaming home and headquarters based mostly in Geneva, Switzerland. The headquarters and home intention to be operational by the top of 2025.
The following chapter for the organisation additionally features a rebranding, set to be revealed within the coming months. Crew BDS says the rebrand will ‘higher align with its present spirit and future ambitions.’
Lastly, the organisation has introduced the launch of a nonprofit initiative to advertise gaming and esports to youthful audiences inside hospitals and underprivileged communities.
“Gaming has a singular energy to deliver folks collectively,” added Lopez. “We wish to harness that energy to serve those that want it most.”
Who Is Crew BDS?
Based in 2019, Crew BDS has turn into one of many fastest-growing esports organisations in Europe, fielding rosters throughout a wide range of esports titles.
The organisation at the moment competes in Rocket League, Rainbow Six Siege and League of Legends, amongst others. Notably, Crew BDS is a part of the LEC, EMEA’s top-tier League of Legends competitors, and has gained accolades such because the 2024 RLCS World Championship in Rocket League and the BLAST Main Manchester 2024 in Rainbow Six.
Esports organisations and firms are not any strangers to rebranding as a way to mirror a brand new philosophy. Prior to now 12 months, the likes of Hero Esports, the LTA and KOI underwent rebranding to mark new chapters of their respective journeys.
