British automotive engineering agency Cosworth has introduced a partnership with sim racing cockpit producer Subsequent Stage Racing.
As a part of the deal, Cosworth will combine a variety of Subsequent Stage Racing sim rigs throughout its UK services and worldwide occasion activations that vary from technical demonstrations to engineering coaching. The collaboration additionally consists of product giveaways and co-branded advertising initiatives.
The partnership with Subsequent Stage Racing continues Cosworth’s enlargement into the world of esports. In August 2025, the corporate joined forces with sim racing platform iRacing to change into its official knowledge evaluation companion.
“Simulation and esports are not area of interest, they’re quick turning into a core a part of how drivers study, how followers interact, and the way applied sciences are examined,” mentioned Florian Kamelger, CEO of Cosworth.
“By partnering with Subsequent Stage Racing, we’re not solely equipping ourselves with world-class sim {hardware}, however we’re constructing a extra full, extra credible proposition throughout the sim racing ecosystem.”
Based in 2009, Subsequent Stage Racing is among the longest-standing sim racing {hardware} producers on the planet. In recent times, it has secured offers with the likes of G2 Esports and sim racing platform Simracing.GP.
Has The Sim Racing Bubble Burst?
Following its preliminary increase interval throughout the COVID-19 pandemic, the expansion of sim racing has plateaued regardless of varied investments and initiatives from corporations and motorsport governing our bodies.
Whereas the variety of high-profile occasions has declined, sim racing continues to offer a pathway for a lot of motorsport corporations to broaden into esports.
