North American esports organisation Cloud9 has introduced a partnership with Czech software program growth software creator JetBrains.
The deal will see the software creator change into the organisation’s official AI-powered coding companion, whereas supporting esports groups and a variety of initiatives.
In accordance to a launch, the 2 events will collaborate to spice up visibility ‘amongst gaming-focused builders and construct cultural relevance throughout the esports ecosystem.’
JetBrains will assist the organisation throughout a number of verticals, together with content material creation and the launch of a Hackathon, an occasion involving the creation of recent tasks and fixing challenges.
“At Cloud9 we’re pushed by a easy however highly effective aim: to encourage and join players in all places,” mentioned Jonathan Tran, President of Cloud9. “This isn’t simply one other sponsorship, it’s a working mannequin of how expertise and esports can come collectively to spark innovation, creativity, and alternative.”
All through 2026, Cloud9 and JetBrains will create a content material sequence demonstrating how the creators’ AI-powered instruments contribute to the operations of its League of Legends, VALORANT, Rainbow Six, and Name of Responsibility divisions.
The partnership is JetBrains’ first foray into the esports business, turning into Cloud9’s seventh companion. It joins the likes of Mueller Esports Drugs and KIA on its portfolio.
Cloud9 In 2025
Cloud9’s partnership with JetBrains isn’t the primary time the organisation has utilised AI.
In Could, it joined forces with blockchain-based streaming community Theta Community for the launch of Nimbus, a Cloud9-branded AI chatbot designed to interact with followers throughout its Discord server and web site.
Outdoors of its partnerships, Cloud9 is within the technique of making ready for the 2026 season. October noticed the organisation appoint Nick ‘Inero’ Smith because the Head Coach of its League of Legends division, along with letting VALORANT participant Michael ‘neT‘ Bernet discover his choices after the organisation didn’t qualify for VALORANT Champions in Paris.
