Chipotle Mexican Grill has expanded its involvement within the FGC by way of a continued partnership with Riot Video games, introducing the Chipotle Challenger Bundle in 2XKO, the developer’s upcoming two-versus-two preventing title.
In keeping with a launch by Chipotle, gamers can unlock the unique in-game bundle by inserting a digital order by way of the Chipotle app or web site and utilizing the promo code “LETSDUO” at checkout. The supply is on the market beginning at this time whereas provides final.
The Chipotle Challenger Bundle gives gamers with a variety of digital beauty objects themed across the restaurant model, together with a hoodie, sweatpants, sneakers, hat, sling backpack and a “Bur-Rito Pls” sticker, a playful nod to the long-standing “Rito Pls” meme amongst Riot’s fanbase.
Chris Brandt, President and Chief Model Officer at Chipotle, stated: “Through the years, by way of our continued assist of the FGC, we’ve fuelled avid gamers by growing their entry to Chipotle’s actual elements and partnering with storied titles in significant methods.
“The Chipotle Challenger Bundle integrates our model and our meals seamlessly into 2XKO, the following nice preventing recreation title, so we are able to proceed to unlock unique experiences for the FGC.”
Brandt’s feedback had been supplemented by Mia Putrino, Head of 2XKO Publishing, who said: “2XKO is all about giving gamers enjoyable and artistic methods to precise themselves, each out and in of the sport.
“With the Chipotle Challenger Bundle, we’re excited so as to add recent, trendy choices that permit gamers exhibit their character whereas staying related to the communities they play in.”
Persevering with Chipotle’s Push Into The FGC
The corporate’s ongoing engagement reveals off a rising curiosity amongst meals and life-style manufacturers in tapping into esports tradition by way of in-game rewards, bodily occasions and crossover campaigns. Chipotle and Riot Video games have confirmed that extra 2XKO exclusives are deliberate for 2026.
With this partnership, Riot continues experimenting with branded collaborations as a part of its early advertising efforts for 2XKO — an strategy that mirrors its previous integrations with manufacturers similar to Purple Bull and Mercedes-Benz in League of Legends esports.
