Esports event organiser BLAST has appointed Steve Rossi, a former Activision Blizzard govt, as its Senior Vice President of Model Partnerships.
With former senior management expertise within the NFL and Univision Communications, Rossi will oversee international sponsorship gross sales and associate administration for the corporate.
Earlier than becoming a member of BLAST, he final held a senior partnerships position on the North American collegiate esports platform, PlayVS. Nevertheless, his most notable accomplishments embody serving to develop Activision Blizzard‘s esports efforts, working with model companions in North America, EMEA, and APAC.
Based mostly in New York, US, Rossi will work with gaming publishers, BLAST companions, and inner groups to create new fan experiences and partnerships.
“The workforce has established actual international momentum,” Rossi stated in a launch. “And the chance to construct on that basis and lead the subsequent part of world partnerships technique at an organization with such artistic ambition and worldwide scale was extremely compelling.”
BLAST Esports in 2025
Rossi joins at a time when BLAST is increasing its esports presence, internet hosting occasions in numerous places throughout varied scenes.
In a launch, Leo Matlock, Chief Enterprise Officer at BLAST, stated: “As BLAST continues to develop its worldwide footprint and evolve its partnership providing, Steve’s management will probably be instrumental in driving sustainable income progress and long-term worth creation.
“The final 12 months have seen us develop globally whereas delivering file output within the course of, Steve is becoming a member of BLAST at an extremely thrilling time.”
