MOONTON Video games has introduced Redd+E as its authorised reseller of broadcast rights for Cell Legends: Bang Bang (MLBB) esports in Southeast Asia (SEA), which incorporates the upcoming M7 World Championship.
The developer stated in a launch that it goals to construct a worldwide and sustainable media community by way of this partnership. This consists of creating a broadcast rights mannequin to assist safe offers in SEA.
Media rights offers in esports are uncommon, with most tournaments being broadcast totally free on YouTube or Twitch. That is additionally the primary time MLBB has introduced a broadcast rights partnership.
Yip Ren Kai, Co-Founder and Managing Director at Redd+E, stated that this partnership will assist carry extra income for esports IP house owners. This would come with the groups and MOONTON itself.
“MLBB is without doubt one of the most culturally vital and broadly adopted esports titles on the planet, and we see super potential in establishing a broadcast rights mannequin that displays that scale,” he stated.
“By connecting MLBB with broadcasters and media companions throughout Southeast Asia, we’re driving new industrial pathways that may improve sustainability, viewers progress, and long-term worth for the whole ecosystem.”
As part of this deal, Redd+E will distribute all MPLs in SEA, which incorporates Cambodia, Indonesia, Malaysia, the Philippines, Myanmar, and Singapore.
MLBB esports is among the many most-watched esports titles globally. In complete, it amassed 475m watch hours in 2024, per Esports Charts.
“This collaboration represents step one towards a bigger imaginative and prescient for MLBB Esports—one the place it’s as accessible and commercially compelling to companions as any world sport,” stated Adrian Cher, World Head of Partnerships, MLBB Esports, at MOONTON Video games.
“With greater than 1.5bn installations and 110m energetic month-to-month customers worldwide, MLBB has big potential to scale this broadcast framework into different areas the place MLBB has thriving communities, from the Center East to Europe to Latin America and past.”
Up to now, Redd+E has labored with companions such because the Worldwide Paralympic Committee, BLAST Premier, Esports Insider, Badminton Asia, TVRI, Astro/eGG Community, W-Sports activities Channel, and the Girls’s Tennis Affiliation (WTA).
M7 World Championship to Kick Off on January third
The primary event as a part of this partnership would be the M7 World Championship. Redd+E and MOONTON will possible be sharing extra particulars concerning the broadcast companions for SEA sooner or later.
The event is happening from January third to twenty fifth, 2026, in Indonesia and includes a prize pool of $1m (~£758,000).
