North American esports and way of life model 100 Thieves has introduced its return to aggressive Counter-Strike with a brand new workforce for Counter-Strike 2 (CS2), following a multi-year partnership with Roobet, which can function the presenting and naming rights sponsor.
In line with a launch, the partnership with Roobet is without doubt one of the largest in 100 Thieves’ historical past and can immediately assist the organisation’s growth into Europe. As a part of the deal, a brand new coaching facility can be established in Serbia, which will even act as a content material hub for streamers and creators throughout the world Counter-Strike neighborhood.
“Counter-Strike has all the time been a cornerstone of esports, and CS2 has sparked new vitality worldwide,” mentioned Jacob Toft-Andersen, President of 100 Thieves. “Europe is on the centre of that neighborhood, and by establishing a everlasting dwelling there, we’re committing to doing this the proper means. With Roobet as a associate, we’re constructing one thing our followers may be happy with.”
Allen Temiz, Director of Partnerships at Roobet, added: “Our founding workforce met enjoying CS on-line, so this partnership with 100 Thieves appears like coming dwelling. Becoming a member of forces to launch 100 Thieves Roobet is not only a enterprise transfer, it’s a ardour venture rooted within the very DNA of our firm.”
Along with returning to competitors, each events have pledged to offer again to the broader neighborhood. For each participant revealed on the brand new roster, a donation can be made to a charity of that participant’s selection.
Further charitable contributions are deliberate to coincide with workforce milestones all through the aggressive season.
Increasing the 100 Thieves Model Overseas
The organisation final fielded a Counter-Strike: International Offensive (CS:GO) workforce in 2020 earlier than withdrawing attributable to logistical and aggressive challenges.
The transfer represents a renewed worldwide push for 100 Thieves, following the merger of mum or dad firm GameSquare with FaZe Clan in 2023. It additionally sees continued collaborations with main sponsors similar to Lexus, AT&T and Razer.
Whereas Roobet is primarily referred to as a crypto on line casino and sportsbook working in markets similar to Canada, Mexico and components of Europe and South America, 100 Thieves has clarified that no playing streams or direct betting content material will function on its social media channels as a part of this partnership.
